Charter Communications is giving “nearly 50 million homes across its footprint access to live channels and on-demand programs on its Spectrum TV App for Apple TV.”

New and existing Spectrum TV and Internet customers can get Apple TV 4K as part of their monthly subscription which started January 7 and extends throughout 2019.

Charter mentioned, “it is the first US-based cable operator to offer customers the new zero sign-on experience from Apple, which further simplifies signing in to video apples on Apple TV.”

When first set up in a Spectrum household, Apple TV 4K or Apple TV (4th generation) will detect the Spectrum customer’s broadband network and automatically sign them in to the Spectrum TV App and all the supported apps they receive through their service with no need to enter a username and password.

The all-new Spectrum TV App is also integrated with the Apple TV app and Siri to make available TV shows, films and sports seamless across Apple products, such as iPhone, iPad, and Apple TV. Customers can also use the Siri Remote to ask Siri to play live channels, movies or TV shows available through the Spectrum TV App on Apple TV.

“We are bringing our customers the most robust Spectrum TV App experience available today through Apple TV. With features like zero sign-on and Apple TV app integration, the Spectrum TV App on Apple TV delivers the best and most seamless viewing experience, giving customers even greater choice and flexibility to enjoy Spectrum TV.”

Rich DiGeronimo, Charter’s Executive VP of Products & Strategy

Customers can now enjoy the ultimate entertainment experience from the comfort of their own home with Spectrum TV on Apple TV 4K. This allows users to get access to thousands of shows, movies, favorite channels, and sports across multiple devices.

Spectrum is allowing users to further engage with the products they already own, like the iPhone, iPad, and Apple TV and add their content catalog to the mix for easier and quicker enjoyment to the shows they want to watch at home.