I was doing some research using LinkedIn trying to identify some of the new issues that facility management are facing and I was stunned by how much the posted content of the different facility management groups
The Death of Quality Content
Don’t misunderstand me, the ability to connect on LinkedIn with other professionals, establish yourself as an authority in a particular area and job hunt has always been some of its strongest attractions. However, it seems that too many people and companies are now using the groups to spam people with garbage.
Some groups, usually the smaller ones (less than 2,000 members) do attempt to manage their pages and the type of content posted on them. Other groups, that at one time were the Holy Grail of information, are now plastered with what I would term as the Ten Irritations of LinkedIn Groups:
Ten Irritations of LinkedIn Groups
(In no particular order)
- Constant posting of trivial news stories not related to the group or field just to generate a link.
- Twitter type and frequency announcing seminars and meetings as discussions. (Twitter type refers to a link with either no description other than a title)
- Posting of personal updates similar to what you see on Facebook.
- Jobs posted as discussions instead of on job boards.
- Recruiters posting job searches as general discussions.
- A huge increase in the number of people blatantly selling their company’s products through discussion posts without making any connection to the needs of the group members. It is like watching a TV commercial as you see discussions scroll by.
- Buy my e-book advertisements.
- Posting the same self-promotion or company promotion across multiple groups at one time with nothing more than a headline or a link.
- Social media marketing pitches. It is funny how so many people think they are social media or internet marketing experts. If their use of LinkedIn is an example of their skills – only an idiot would hire them.
- SPAM – Thank goodness, you can choose the option not to receive updates from a group. Unfortunately, this also means that you may miss out on the occasional tidbit of facilities management information you would like to hear about.
Obviously internet marketers have descended upon LinkedIn. Sadly, their inability to write quality content has lowered the value of LinkedIn groups for learning of facility management issues for subjects such as energy, sustainability or controlling maintenance costs.
As a professional blogger, I take pride in the quality of my blog posts and make a good effort to research issues before writing content. Being able to go to a LinkedIn group to find out the latest trends, issues or technology helps me write better asset and maintenance management content.
Reinventing the Facility Management LinkedIn Wheel
Now that I have vented (laughing), let me challenge LinkedIn users and group managers to clean up their group pages.Some of the things that can be done are to:
- For users – Contact group administrators and ask that they inform the group that there will be tighter restrictions on the type of content posted as discussions and ask violators to be removed.
- Users can also flag content as it scrolls by or as you read an item. You can flag
anyitem as either, Promotion, Job or Inappropriate.
- For Group Administrators – kick out the spammers, make better use of the job board, restrict members to people in the industry, promote the original concepts of sharing issues and problems in the industry.
- Administrators can also create subgroups with limited memberships or monitored discussions.
The good news is that on an upcoming post I will provide a listing of the top LinkedIn groups to be members of. If you are an executive or professional in facility, plant, asset or maintenance management or practice any form of asset reliability methods, the download will give you an idea of groups to belong to and engage in.
You can also post a description and link to this article on LinkedIn either in your personal profile or in a group that you belong to. Maybe together we can all send a message that we would like change.