Customers and big business may ask: what’s in it for me? Will rates go up? Will I have to switch to another cable provider? Will I lose customers? Another question to consider is how will net neutrality play into this deal? Charter and TWC remain on the side of upholding net neutrality, so I have listed potential outcomes, pending the FCC’s approval.
Net Neutrality – It’s all about the content
Charter and TWC are making the vow to uphold net neutrality even if the FCC’s new net neutrality rules are defeated in court by broadband providers. They are aware that customer viewing is changing, and they want to be in the foreground when customers decide to change their habits completely to video streaming sites.
The contributing factor is within the content. Charter and TWC would like to increase their strengths by playing in the field of online streaming and not limiting access to consumers. However, if the new Charter decides to partner with an online streaming company this could hurt customers because investments would need to be made to their infrastructure causing customer’s rates to rise.
The new Charter would want to stay competitive against other companies incorporating online streaming into their plans. This could also affect other cable companies, because if customer’s prices rise they may take their business elsewhere for the cheaper rate.
Staying Ahead of the Game
The cable industry’s goal is to remain relevant. Strive to be competitive against other MSO’s in the market and give the consumer what they want. Pending the decision of the FCC, it will be interesting to see how the game will play out for the dynamic duo and not to mention the other MSO’s in the market.